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By asking how do we reward innovators by business models, you are making an inherent assumption that these innovators are there for monetary rewards. In fact, many are not all that worried about monetary rewards. What we need is an environment where innovators who want to build a business on top of their work should be able to do it easily and those who are not interested in monetary benefits should be able to continue with what they want to do and anyone who builds a business on top of the work done by these people should be made to contribute back to this environment so that the second group of people continue with their innovation without worrying or getting affected by the commercialization of their work. I hope you get what I am trying to convey here.
Completely agree with you actually. Reward does not have to be monetary in an academic context. However, the models that enable what you suggest need a serious refresh